Why Floor Plans are important for Real Estate
Floor Plans are important because they help increase the engagement of viewers with the property listing and possibly even increase its resale value.
A UK survey executed by Rightmove with 10.000 respondents confirmed that a floorplan is more important than the main image or the summary description. Buyers want to see the room layout, to see where rooms fit in relation to others and to understand the flow of the property. Other than the number of photos on the advertisement, the floor plan is the most important thing when purchasers are viewing properties.
The survey also indicated that adding a real estate floor plan to a property listing can increase click-throughs from buyers by 52%. Similarly, Dutch real estate website Funda confirms 51% of viewers spend more time on an advertisement with floor plans than one without.
So, if you want to maximize the chances of finding a buyer, include a floor plan in your property presentation!